I love crafting stories, sharing knowledge and writing engaging content.
Every day, I get to help my clients discover the authentic story at the centre of their business, then tell it by writing website and social media content that perfectly expresses their voice and style, and makes readers want to engage.
I often work closely with web development, design and marketing firms to ensure we tell those stories to a targeted audience, that content and design work together, and that high-quality content is completed on time and on budget.
Reinvention: From Journalist to Content Developer
My own story starts a few years ago, just as the local media industry was hit hard with a round of layoffs. I was one of many who lost her job as an editor and reporter and spent years hopping between steady contracts, full-time jobs and my love at the time – freelance reporting.
I loved (and still do) the rush of knowing I nailed not only telling someone’s story, but made the words fit together beautifully while introducing my readers to incredibly inspiring people.
I knew I had to keep writing. I wish I could say I was one of those rebellious employees who was just too creative for a traditional employment relationship, but the truth is that my inner clarity came after I lost a contract position (which I loved) to restructuring and was devastated when I left another full-time, well-paying job because it wasn’t the right fit for me.
Though those job losses were distressing at the time, they each taught me much-needed truths about myself, and the person I want to become.
When I picked myself back up, I realized with steely resolve that I wanted more autonomy in my professional life, but that I also needed a sense of belonging, purpose and connection to my community. And I loved the idea of building stability through a few sources of income instead of just one.
Around that time, I discovered that a bunch of other freelancers were taking similar paths. We discovered we were all facing similar opportunities and challenges, and that we’re stronger together than we could ever be apart. From the first time I attended a meetup, I knew I’d found my tribe. In just a few years, we’ve grown from a group of digital nomads who met twice a week at a downtown St. Catharines coffee shop to a diverse and thriving freelance community whose mission is to improve the quality of life for Niagara’s independent workforce. More are joining Cowork Niagara (the region’s first co-operative coworking space) every day, and I’m excited to see what the next five years will bring.
Today, I’m doing what I love. You can find me at the space most days working on a client’s project, writing a guest blog about freelancing or social enterprise, or co-hosting Freelance Foundations (the podcast for the indy workforce) as part of the Niagara Podcasters Network.
Through my work, I’ve learned two valuable lessons:
- In a distinctly tight-knit community like Niagara, we’re all interconnected and somewhat inter-dependent. And that’s a great thing.
- When we put community (and content!) first, we create real, tangible impact.
Curious about how I can help you tell your story? Let’s talk about how we can work together.