Carve Communications is a Texas-based firm that brings a hands-on approach to communications for top VR and AR companies, game studios, mobile app developers, and B2B tech companies that excel in their fields. I worked directly with the firm on a tight deadline to create content that would clearly and effectively tell the story of the company’s success with clients in this market.
I created content for this promotional brochure for Point of Servicing, a web-based food services system that helps its clients in long-term care homes, seniors' facilities and other institutions safely and accurately track residents' dietary, allergy and supplement needs.
Buying your first home is an exciting experience with lots of decisions to be made, but there are some costly (and common) mistakes you can avoid by knowing what to expect, doing your research and consulting qualified professionals from across Niagara.
2017 is shaping up to be an interesting year for homebuyers and mortgage industry professionals. With new regulatory changes coming into effect in the midst of a hot Canadian housing market, first-time buyers stand to see some opportunities and challenges. I recently sat down with online marketing firm Market Savvy Co. to discuss emerging trends in the mortgage industry in 2017 and what we should watch out for this year.
As passionate entrepreneurs who love what we do, we put our hearts into serving our clients and building our businesses every day. But what does it mean to run a heart-centered business, and how can we make a profit doing it?
Most business owners face the perennial question of whether to hire employees or continue to DIY as they grow. But there’s a third choice: You can hire a Virtual Assistant without taking on the expenses of in-house expertise.
Social Enterprise Niagara's main mission is collaborating to educate, raise awareness, build community and connect social entrepreneurs to resources. Wrote content to inform potential and current community members about the social enterprise movement in Niagara, promote news and upcoming events and share resources.
Worked closely with company owner Michael Binding to create website content for this global supplier of custom built production trailers and support vehicles. Wrote content to inform potential customers about their experience in the industry, their focus on proactive customer service and product knowledge, and their relationships with major manufacturers.
A blog about Niagara\'s social entrepreneurial community and its progress in 2016.
United Way\'s mission is to improve lives and build community by engaging individuals and mobilizing collective action. The organization improves lives by investing donor dollars in local programs and services. In 2016, the United Way of Niagara Falls and Greater Fort Erie and the United Way of South Niagara launched a joint campaign to raise $1.8 million. I helped them tell the stories of some of the organization, some of its funded agencies and volunteers to increase awareness among existing and prospective donors about the need for continual donations.
Sandra Booker is a Virtual Assistant and owner of Any Old Task, which offers training, business & project management, virtual assistance and content development & communications services to busy entrepreneurs. She needed a redesigned site that clearly speaks to her target market, promotes her diverse offering of services and introduces her team. I wrote content for the newly launched site, clearly defining the unique value of each service and talking directly to Sandra\'s ideal clients.
When Colleen and Lynn merged their two separate, successful businesses into one partnership, they needed GEM\'s website content and brochure to speak to their new audience: savvy homeowners seeking the highest possible return on their investment. I wrote new content for GEM\'s Home and About pages to speak directly to and empathize with a well-defined target market of potential customers who may or may not be aware of what home staging is or why they need it. GEM Home Staging & Designs is enjoying a successful launch and continues to gain exposure and publicity through traditional and social media.
Sandra Booker is a founding partner of Virtual Assistant Studio, a company she helped create to train new and aspiring virtual assistants to start and run successful practices. She needed a bio that would discuss her experience in the industry, engage potential students and inspire them to enrol in the course. By telling the story of how she started her own career as a Business Support Professional, we laid the foundation for an authentic connection with readers and began to establish trust with Virtual Assistant Studio\'s target market. Today, Virtual Assistant Studio has welcomed its first cohort of students and a second series is in the planning stages.
A blog about the Niagara Social Enterprise forum.
Worked closely with management and staff of CanAmerican Stone Spreader Manufacturing & Sales Limited (a leading manufacturer in the stone spreading industry) to identify content required for their newly redesigned website. Wrote content to inform potential customers about their existing stone spreaders and their new revolutionary second-generation stone spreader. Their spreaders are widely used in the construction, landscaping and material distribution industries.
Acknowledging what we don’t know, finding opportunities to learn from one another and placing a high value on leadership, training and mentorship are just three takeaways from Liz Palmieri’s interview with Women in Niagara’s Ruth Unrau at the organization’s recent WINspirational Women event.
A group of us from Cowork Niagara joined co-operative leaders from across Ontario in Milton recently for the 2015 On Co-op Conference and Celebration. The theme for this year’s conference was Capturing Opportunities for Collaboration Among Co-operatives. Here are a few takeaways from the day.
This year’s GWEn Conference roster is full of instantly recognizable names of women entrepreneurs. As these ladies have built their companies in Niagara and beyond, they’ve found success in brand development, marketing, community engagement and social media. We’re excited to learn from them and go “Beyond the Brand” for a day of education, inspiration and connection.
Worked closely with a team of owners and staff of this leading North American manufacturer of LED optical and audio warning devices to identify content required for their newly redesigned website. Wrote content to inform potential customers about their leadership in the industry and how their products can be used in a wide range of applications, from agriculture to traffic safety.
Cowork Niagara\'s monthly newsletter to members of Niagara\'s first and only co-operative coworking space for self-employed knowledge workers.
Worked closely with other board members to create a content strategy and write content for the redesigned website of Niagara’s first and only co-operative coworking space for self-employed knowledge workers, freelancers and others. Help produce the organization’s monthly member newsletter by curating relevant existing content from around the web and creating original content to inform membership of local coworking issues and activities. Since site was launched in February, Cowork Niagara has seen close to 20 new paying members join the organization.