Each week, I collect a bunch of links to articles, resources and tools I open, read and mean to tweet but never do. They often end up in Evernote, Pocket or on one of several Stickie notes on my desktop, never to be shared. So I’m starting a feature called Weekly Content Tips, so I can bring you all these great finds in one easily scannable digest.
Every weekend, I’ll post a list of links that have something to do with content. Feel free to read, share and tweet your best content finds (even if you’ve written ‘em!) to me – I’m @aesmithwriting.
This week, read all about what you can do to connect with your audience – how, when and where to publish your content so you get the highest return on investment for your hard work.
How Small Businesses Can Survive Big Data, Budgets & Story Telling
If you’re a little daunted at the prospect of using the data your business produces every day to tell compelling stories, you’re not alone. This article offers small business owners some hope, help and some general tips for getting started.
These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)
Making hasty decisions about who your audience is, what they want and where to reach them can mean the hard work you put into content marketing goes unnoticed. This piece from MarketingProfs tells us how to avoid some all-to-common mistakes.
The Day After: 11 Things to Do After Publishing Your Post
Yup, there are now eleven. From responding to your commenters and monitoring your post’s popularity to promoting your content and developing relationships online, Neil Patel has some specific tips that will help you get more mileage out of your content by putting in a bit more effort in key areas.
How to Build Your Blog’s Audience with Long Form Evergreen Content
Scratching your head wondering how to break through all the noise, offer incredible value and build loyal readership that will keep coming back? Darren Rowse (of ProBlogger) makes the case for long-form, evergreen content. Bonus: Podcast by Tim Ferris.
Use LinkedIn Publisher to Give Your Content New Life
LinkedIn Publisher is growing in popularity (just look at all the posts in your Updates feed when you log into your LinkedIn account for proof of this). Use this to your advantage and reach your B2B audience by re-purposing your content here. B2B News Network tells us how to safely republish your blog posts and guest posts (without risking SEO penalties from Google).