I have a process I follow with each client to ensure our project runs smoothly and that we each have the same expectations. By the end of the project, I want us to have a trusting client-freelancer relationship, and you to have content you’ll be proud to post to your site. Let’s make that happen!
1) Site Research
Review the content featured on your current site to assess what’s working, what’s not and how I can improve it.
If you work with a website developer or designer who’s rebuilding your site, I review that site and its design, and work with your developer. This is a can’t-miss step – one of the biggest mistakes we can make is to try and dump content in after the fact that doesn’t work with your site’s design. We’ll avoid that by taking a “content-first” approach.
2) Meet with you
Learn your perspective on your business, industry and competition. This gives me an insider’s viewpoint on your business and the passion that goes into it. We’d want to express on your website ‘why’ you’re in business, authentically connect with potential/existing customers, and clearly tell them what you offer in terms of value.
Ask what your goals are for your rebuilt site (Attract new customers? Keep your existing customer base engaged?)
Discuss project timeline, needs of both parties and expectations.
3) Set Project Scope and Quote
The information I receive in those first two steps will allow me to propose a Project Scope. This includes a project summary, list of deliverables, any information I’d need from you to complete the content, a timeline that works for both parties, meetings, number of rounds of revision (in my experience, usually 1 – 2 rounds depending on the nature of the project and your needs), deposit payments, frequency of meetings/check-ins, who my point of contact would be, and any other specific points
It’s best to get as much as possible written down before we begin work as it sets expectations for both parties and gives us an easy document to refer to.
I look forward to finding out how you work, and how we can work together as efficiently as possible. The idea behind this is to far exceed your expectations and anticipate as many challenges as possible, so please state your needs specifically and include any information you deem relevant and/or “need to know” in Stages 2 and 3.
I would also provide a quote at this point – in total and deposit payments (50% up front) and their due dates.
4) Sign Agreement and Deposit
Ideally, we agree that we’d love to work together and sign an Agreement to stick to the scope and deposit schedule stated in Stage 3. The finalized Project Scope will be included in the Agreement.
I send you an invoice for first deposit (amount to be stated in quote). I confirm receipt of the deposit and start to draft content.
5) Draft Content
I write the first draft of content based on our discussions, information you provide me, and research of competitors’ sites.
Submit draft of content to you (in a Word document) for feedback and/or revision requests.
You request revisions and/or any major changes required to the draft of content.
I submit my second invoice for the final deposit (50%) at this Stage, when the draft is completed.
6) Final Payment
Final payment is due on receipt of first draft.
Based on your feedback/revision requests, and pending payment of invoice submitted in Stage 5, I complete revisions to the content and submit content to you a second time for any final, minor changes (to confirm the content meets your goals, exceeds expectations and that you’re delighted to have it on your site).
You suggest any final, minor changes required to content.
I make final, minor changes and resubmit content.
8) Final Approval
Pending your approval of revisions and any minor changes, we agree content is complete and can be posted on the pages of your rebuilt site.
Curious about how I can help you tell your story? Let’s talk about how we can work together.