Great storytelling is at the heart of what I do.
It has to be, because traditional marketing – broadcasting a message in the hope it will motivate anyone to listen – doesn’t work anymore. We skip commercials, scroll past meaningless status updates and block intrusive pop-ups. In our noisy digital world, your customers want to be heard. They want to know how you’ll help them, and they don’t have time to wade through corporate jargon or old, tired content.
To reach your audience and motivate them to take action, you need relevant, useful and valuable content that stands out. Enter storytelling.
Successful marketing gets back-to-basics storytelling right.
• Personalizes your message (more personal messages are more actionable)
• Engages your community, audience and customers with relevant, useful and valuable content (not trendy buzzwords)
• Shows your online visitors why you’re in business, and how that translates into providing exceptional customer experience
Notice the narrative here isn’t about you. It’s about your customers and the unique experience you provide in your everyday interactions.
Whether you’re a non-profit launching a campaign, a small business looking to expand or an institution striving to recruit the brightest talent in your field, telling your story well to the right audiences, at the right time, in the right place, will fuel your success. That’s where I come in.
I write actionable, high-quality online content that converts your readers into customers.
My ‘why’ is that I love helping people tell their authentic stories in a way that makes readers want to engage. That engagement gives you opportunities to build relationships with your audience, develop trust and ultimately, inspire them to take action.
The quality of your online content depends on how well you understand your audience and engage them with your authentic, consistent voice. I’ve helped businesses and organizations in economic development, consulting, marketing, manufacturing, tech and health industries find their voice, tell their story and improve their online presence.
I’d love to talk about how we can work together.